Retail investors buy $1.6 billion of Nvidia stock in three days, the most in at least a year

Retail investors have been buying Nvidia (NVDA) at an unusual pace this week. Retail flow data show the group bought a total of $1.6 billion of Nvidia shares over the three trading days to Wednesday, their largest three-day purchase in at least 12 months.

Day by day

Day	Retail buying
Monday	$590 million
Tuesday	$730 million (biggest daily purchase since March)
Wednesday	$300 million
Three-day total	about $1.6 billion

Money pouring into leveraged ETFs

• NVDL: the 2x leveraged long Nvidia ETF took in $401 million over the same period and is on track for its biggest weekly inflow since November 2025.
• NVDU: a similar leveraged fund drew $64 million and is on track for its biggest weekly inflow since February 2026.

A record first 30 minutes on Thursday

In the first half hour of trading on Thursday, retail investors bought $455 million and sold $345 million of Nvidia. Net buying came to about $111 million, the largest net purchase in the first 30 minutes of trading in the history of the data.

The backdrop

The buying comes as Nvidia faces heavy headline pressure. Congress has called on Jensen Huang to testify over the espionage allegations, which has weighed on the stock. Many retail investors appear to see the drop as a chance to buy the dip.

Why it matters for markets

• Strong demand: heavy retail buying can limit further downside in the short term.
• Leverage risk: inflows into 2x leveraged ETFs mean losses double if the stock falls again, and forced selling could amplify volatility.
• Indices: Nvidia carries a large weight in the Nasdaq 100 (NAS100) and the S&P 500, so its direction feeds straight into the indices.

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Source: retail and ETF flow data, as reported by financial media